B2B Niche Marketing Blog
You Are The Expert in Your B2B Niche, So Stand Out
You know your market. Your offering is unique and solid. You spent time in Research and Development (R&D), devoted time to optimizing your product/service, strengthened the connection with your clients and, over time, built your business. So how do you capitalize on...
read more
Content Marketing For Best-In-Breed Technical Companies
This article on content marketing for technical companies is not the first of its kind. Yet there are still far too many technically-savvy minds and companies not embracing the power of content marketing for its use in successfully connecting and selling to technical...
read more
Micro-segmentation Marketing: Needs-Based Segmentation for Profitable B2B Niches
You don't need a marketing degree to understand the benefits of serving your clients by offering the solution they need. It’s one of the key principles of marketing success - the concept of market segmentation. Want to accelerate revenue growth? Then...
read more
The Value of Uniqueness as a Competitive Advantage
Would you describe your business as a “Jack-of-all-trades”? Or “the best in breed”? Every day, business buyers go online to look for companies that can offer them a very specialized answer to their very specific challenges. If your business can offer something unique...
read more
Targeted Lead Generation: Hоw tо Drive Attention from B2B Niche Markets
Yes, you've done all the research. Yes, you've spent time and resources on refining development. And, yes, you have a great product. Do you think the tough part of the job is behind you? How will you make your potential buyers aware that your new, specialized solution...
read more
Engineers are from Venus, Marketers are from Mars
As much as many believe (or want to believe) this statement to be truth, with an open mind and the right attitude, engineers and non-engineers can successfully work together, get results - and even get along very well. We’ve all seen this “movie”: one day, a good...
read more
Niche B2B Marketing: Increasing Revenue with Outsourced Lead Management
When it comes to increasing profits, companies that market niche business-to-business (B2B) products can get creative with finding соѕt-сuttіng strategies. Many companies rеduсе еxреnѕеѕ by eliminating рrосеѕѕеѕ, соnѕоlіdаtіng vеndоrѕ or, in a wоrѕt-саѕе scenario,...
read moreHappy Holidays from NicheMktg!
As we at NicheMktg wrap-up another year, we are grateful for clients and friends like you. Thanks for a great 2016! Our wishes are expressed in this 25 seconds video-card. Have a fantastic holidays season and all the best for 2017! https://youtu.be/ct_VQntSqU4 ...
read more
The Power Of Honesty in Global Export Marketing
The nееd for honesty іn glоbаl еxроrt mаrkеtіng іѕ on the rise. Rather than іnflаtіng their сlаіmѕ through marketing statements, honest companies рrеѕеnt rеаl data; despite whether or not the соmреtіtіоn is lуіng! Hоnеѕtу іѕ not only the fоundаtіоn оf every hеаlthу...
read more
Global Export Marketing: A Process Approach to the Ultimate Goal of Increasing Sales
Companies run marketing plans, promotions and campaigns in order to increase sales in international markets. How do they measure success? Using just one metric: sales. But there are many sub-processes and steps that lead to a sale that are often overlooked. We agree...
read more
Targeted Lead Generation In Niche Global Markets: What Is Your Competitive Advantage?
Thanks to the internet, borders are no longer a limitation for businesses interested in operating globally. The transition from previously geographically dominant markets to today’s global-virtual markets is based mainly on internet communications. Buyers can now...
read more
Buying Lists for B2B Lead Generation in Niche Markets: Why your Company should Shy Away
Buying lists as a source for prospecting, either for cold calling or emailing - is a business-to-business (B2B) lead generation practice that is still in place in today’s corporate world. Why do companies buy lists? Because (1) it is an easy way to access a large...
read moreAbout Us
NicheMktg is a business-to-business (B2B) commercialization company based in Winnipeg, Canada. 100% dedicated to finding B2B opportunities, we have hands-on experience in the art and science of marketing to engineers, scientists, industrial and technical professionals.
