A Lean Revenue Production Process: From "Raw Leads" to "Finished Sales"
There are remarkable parallels between the lean journey in manufacturing and the lean journey in sales and marketing. When B2B lead generation programs are implemented effectively, both the benefits and the challenges are remarkably similar.
Identify and Reach your B2B Niche Market
10 Questions to Help you Draft a Successful Strategy
When industrial manufacturing/technology/scientific companies focus on the right, targeted niche markets, they discover many advantages: (1) the company can dominate the specific niche market, (2) the company can become the expert and go-to specialist, and (3) niche markets are less sensitive to pricing.
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Imagine your company could have a healthy stream of fresh leads. Contact us today so we can help you to get there.
