For most marketers in the B2B sector, like me, the first reaction to the Canada’s Anti-Spam Legislation (CASL) was not a pleasant one. This was a truly disruptive new rule in my world of technology marketing. I was upset. Misunderstood. Lost. According to...
It sounds very basic, but it is not as obvious as it sounds. When planning a new B2B marketing campaign, how do you define your audience? Who do you target? Your customers? An industry? Or the leads from your last trade show? In the case of industrial and technology...
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