Offline B2B Marketing is Alive… and Kicking
Love it or hate it: Marketing can make or break a business. We live in times full of SEO, webinars, blogs, social media, podcasts, videos, ads… the list is tremendously long. Many digital tools become affordable alternatives to traditional, offline marketing....
Focused Market Segmentation, Explained – Why ‘Everyone’ Cannot Be Your Client
I expect that we agree on this basic marketing principle that a market includes a number of segments: not everyone is a good client for buying a new car, not everyone is a good fit for a business that sells crafts, and not everyone is the right prospect for a firm...
8 Areas that Urge for Marketing and Sales Alignment
The alignment between Sales and Marketing teams is an age-old problem. Although, in theory, aligning them may not sound like rocket science, both teams have different expectations of each other, which proves to be detrimental to the overall development and the final...
Experimentation vs. Strategy: B2B Lead Generation in the Digital Business World
We are experiencing an era of disruption and innovation. Companies can no longer ignore this fact: it’s here. It’s crucial that you get your company to embrace this process, otherwise there is no other way to win. Our digital business world is moving very quickly....About Us
NicheMktg is a business-to-business (B2B) commercialization company based in Winnipeg, Canada. 100% dedicated to finding B2B opportunities, we have hands-on experience in the art and science of marketing to engineers, scientists, industrial and technical professionals.
