B2B Niche Marketing Blog

I expect that we agree on this basic marketing principle that a market includes a number of segments: not everyone is a good client for buying a new car, not everyone is a good fit for a business that sells crafts, and not everyone is the right prospect for a firm...

The alignment between Sales and Marketing teams is an age-old problem. Although, in theory, aligning them may not sound like rocket science, both teams have different expectations of each other, which proves to be detrimental to the overall development and the final...

Not every traffic is good traffic. Acquiring wrong traffic is one of the main reasons why your high-traffic website is not converting. Just like every business prospect is not a good prospect, any visitor on your site is not good enough. While there is no magic wand...

We are experiencing an era of disruption and innovation. Companies can no longer ignore this fact: it’s here. It’s crucial that you get your company to embrace this process, otherwise there is no other way to win.   Our digital business world is moving very quickly....

How much does it cost your business to bring in a new business opportunity? How many leads do you need to reach your sales target? Calculating the lead acquisition cost is an age-old question, and its solution holds the key to the successful growth of every company.  ...

Companies that sell to other companies know that their prospects are inherently self-guided. These corporate buyers are refined and, when they are looking for a solution to buy, they conduct extensive research on the internet. These prospects have a need that you can...

Best-selling author Seth Godin once famously said, “Marketing is a contest for people’s attention”. Marketing used specifically for lead generation forms the lifeline for promoting your product and boosting your company’s overall profit. However, not every client...

Today’s world provides businesses with a plethora of information. Your company can get information on latest market trends, competition or legislation, for example. Businesses can also maintain direct contact with customers in many ways. The internet allows companies...

Your R&D team worked many weeks/months on the design, analysis, and testing of a new product for your specific clients, a global niche market. The new product (or the new features or new service) is ready to launch. Will your clients like it? Will it attract the...