You Are The Expert in Your B2B Niche, So Stand Out
You know your market. Your offering is unique and solid. You spent time in Research and Development (R&D), devoted time to optimizing your product/service, strengthened the connection with your clients and, over time, built your business. So how do you capitalize...
Content Marketing For Best-In-Breed Technical Companies
This article on content marketing for technical companies is not the first of its kind. Yet there are still far too many technically-savvy minds and companies not embracing the power of content marketing for its use in successfully connecting and selling to technical...
Micro-segmentation Marketing: Needs-Based Segmentation for Profitable B2B Niches
You don’t need a marketing degree to understand the benefits of serving your clients by offering the solution they need. It’s one of the key principles of marketing success – the concept of market segmentation. Want to accelerate revenue growth? Then...
The Value of Uniqueness as a Competitive Advantage
Would you describe your business as a “Jack-of-all-trades”? Or “the best in breed”? Every day, business buyers go online to look for companies that can offer them a very specialized answer to their very specific challenges. If your business can offer something unique...About Us
NicheMktg is a business-to-business (B2B) commercialization company based in Winnipeg, Canada. 100% dedicated to finding B2B opportunities, we have hands-on experience in the art and science of marketing to engineers, scientists, industrial and technical professionals.
