Companies run marketing plans, promotions and campaigns in order to increase sales in international markets. How do they measure success? Using just one metric: sales. But there are many sub-processes and steps that lead to a sale that are often overlooked. We agree...
Thanks to the internet, borders are no longer a limitation for businesses interested in operating globally. The transition from previously geographically dominant markets to today’s global-virtual markets is based mainly on internet communications. Buyers can now...
Buying lists as a source for prospecting, either for cold calling or emailing – is a business-to-business (B2B) lead generation practice that is still in place in today’s corporate world. Why do companies buy lists? Because (1) it is an easy way to access a...
So the show is booked, booth and collateral are packed, and reps/hotel rooms/flights are confirmed. All set to go, right? Well… that only depends on the goals you set for the show. When well planned, industrial trade shows are a fabulous marketing tool that:...
Identifying and reaching very targeted leads within a global business-to-business (B2B) niche market sounds like an overwhelming task. How can a small or medium-sized company like yours find and connect with the group of users that could use your solution for their...
NicheMktg is a business-to-business (B2B) commercialization company based in Winnipeg, Canada. 100% dedicated to finding B2B opportunities, we have hands-on experience in the art and science of marketing to engineers, scientists, industrial and technical professionals.
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