Don’t fail to plan so your plan doesn’t fail. When technical companies are serious about generating new leads in their highly targeted B2B niche markets, what are the very first questions they should ask themselves? I am sure you will agree with me if I say that all...
Thanks to the Internet, any company, no matter its size, has access to the public arena. Small organizations and global corporations compete head-to-head. The match for winning new business reaches a new level, where borders are blurry (if any) and the “best in breed”...
How many times should a prospect hear about your company before your solution is considered? Some sources say that six to eight times is a good practice. Others suggest minimum seven. Many recommend close to 20. How to know what is best for your own business? What are...
Dropping the price can be a tricky strategy to gain clients. For any product or service, only one player in the category can be the cheapest. And specially when you compete (or want to compete) in a global market, there is always a risk that another company will come...
NicheMktg is a business-to-business (B2B) commercialization company based in Winnipeg, Canada. 100% dedicated to finding B2B opportunities, we have hands-on experience in the art and science of marketing to engineers, scientists, industrial and technical professionals.
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