Market Segment Focus: the Secret Ingredient to Generate Fresh Leads for your Business
It is tough out there. Prospects don’t pick up the phone, the website doesn’t generate enough leads and, in Canada, we cannot buy or rent lists anymore. Still, your sales team needs fresh leads to make your business grow. If your company is like most industrial...
Find your Global Niche: Your Website as the New Sales Rep 24/7
When it comes to selling to engineers, scientists and other highly educated technical professionals, your corporate website can be way more than a plain window to your store: it can actually get visitors from your global niche to buy. How? Converting anonymous...
Marketing Automation Software is not Enough for Generating High Quality, B2B leads
As more companies hear about the benefits of using marketing automation software, more companies will implement it. But be aware: implementing a marketing automation software doesn’t guarantee you will generate high quality leads. The Marketing Automation Software...
CASL Legislation: Crafting the New Canadian B2B Marketer
For most marketers in the B2B sector, like me, the first reaction to the Canada’s Anti-Spam Legislation (CASL) was not a pleasant one. This was a truly disruptive new rule in my world of technology marketing. I was upset. Misunderstood. Lost. According to...About Us
NicheMktg is a business-to-business (B2B) commercialization company based in Winnipeg, Canada. 100% dedicated to finding B2B opportunities, we have hands-on experience in the art and science of marketing to engineers, scientists, industrial and technical professionals.
