The White Elephant in the Room: “Marketing” in Industrial and Technology Companies
In general, marketing doesn’t have a very good reputation among engineers and scientists. For someone analytic, results-oriented and skeptical as an engineer or a scientist, marketing is too… fluffy. “Anybody” with common sense and certain level of...About Us
NicheMktg is a business-to-business (B2B) commercialization company based in Winnipeg, Canada. 100% dedicated to finding B2B opportunities, we have hands-on experience in the art and science of marketing to engineers, scientists, industrial and technical professionals.
