NICHE MARKETING EXPERTS

B2B Niche Marketing Experts for Industrial Manufacturing, Technology and Scientific Businesses

When it comes to industrial manufacturing, technology and scientific companies, NicheMktg is the expert at finding the needle in the haystack.

Thanks to our experience working side-by-side with engineers, physicists, computer scientists and technical professionals in general, in combination with 20+ years experience in the marketing and communications field, NicheMktg brings to the market a unique targeted lead generation approach that makes the most of the (usually little) time your experts within the company have for marketing initiatives.

Industrial manufacturing, ICT and scientific companies face some particular challenges that it is arduous for companies in the business-to-consumer (B2C) sector to grasp. Starting with the complicated nature of the products and services, processes, the variety of applications for its products, the length of the sales cycle, many factors take part during the decision process by corporate buyers. There are many aspects of these businesses that only a strategic B2B partner truly understands.

Companies in the areas of manufacturing, engineering, biotechnology, software (just to name some examples) – these are all “technology companies” in the wide concept of the word. These companies know that their products and services cannot be marketed in the same way than a business-to-consumer (B2C) or retail organization, and their products are not for everybody but very appreciated by very specific organizations in the market.

NicheMktg brings to its clients a wide expertise in B2B niche marketing and targeted lead generation. We understand your business from an engineering perspective. That cannot be easily matched.