B2B Niche Marketing Blog
Boost Your Presence at the Next Industrial Trade Show
So the show is booked, booth and collateral are packed, and reps/hotel rooms/flights are confirmed. All set to go, right? Well... that only depends on the goals you set for the show. When well planned, industrial trade shows are a fabulous marketing tool that:...
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Dividing to Conquer: Smart Segmentation to Dominate Your Global B2B Niche Market
Identifying and reaching very targeted leads within a global business-to-business (B2B) niche market sounds like an overwhelming task. How can a small or medium-sized company like yours find and connect with the group of users that could use your solution for their...
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Find Quality Leads Within your B2B Niche Market: 10 Questions to Draft a Successful Lead Generation Strategy
Don’t fail to plan so your plan doesn’t fail. When technical companies are serious about generating new leads in their highly targeted B2B niche markets, what are the very first questions they should ask themselves? I am sure you will agree with me if I say that all...
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The Challenge of Combining B2B Niche Markets + Skeptical Audiences
Thanks to the Internet, any company, no matter its size, has access to the public arena. Small organizations and global corporations compete head-to-head. The match for winning new business reaches a new level, where borders are blurry (if any) and the “best in breed”...
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B2B Lead Generation in Technical Companies: How Many “Touches” to Connect with a Qualified Lead?
How many times should a prospect hear about your company before your solution is considered? Some sources say that six to eight times is a good practice. Others suggest minimum seven. Many recommend close to 20. How to know what is best for your own business? What are...
read moreHappy Holidays from NicheMktg!
NicheMktg wishes all our customers and friends an awesome holiday season! https://www.youtube.com/watch?v=lFctveZDcAE&feature=youtu.be
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Is Commodity Pricing Killing Your Business? Find Your Global Niche.
Dropping the price can be a tricky strategy to gain clients. For any product or service, only one player in the category can be the cheapest. And specially when you compete (or want to compete) in a global market, there is always a risk that another company will come...
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In our Digital Word, Trade Shows still Flourish as a Sales Environment
I am just back from CEDIA 2015 - the “future home experience”. It was truly interesting to see how networking and handshakes still prevail even in our highly technological world. As our lives incorporate more objects connected to the cloud, the Internet of Things...
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Market Segment Focus: the Secret Ingredient to Generate Fresh Leads for your Business
It is tough out there. Prospects don’t pick up the phone, the website doesn’t generate enough leads and, in Canada, we cannot buy or rent lists anymore. Still, your sales team needs fresh leads to make your business grow. If your company is like most industrial...
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Find your Global Niche: Your Website as the New Sales Rep 24/7
When it comes to selling to engineers, scientists and other highly educated technical professionals, your corporate website can be way more than a plain window to your store: it can actually get visitors from your global niche to buy. How? Converting anonymous...
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Marketing Automation Software is not Enough for Generating High Quality, B2B leads
As more companies hear about the benefits of using marketing automation software, more companies will implement it. But be aware: implementing a marketing automation software doesn’t guarantee you will generate high quality leads. The Marketing Automation Software...
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CASL Legislation: Crafting the New Canadian B2B Marketer
For most marketers in the B2B sector, like me, the first reaction to the Canada's Anti-Spam Legislation (CASL) was not a pleasant one. This was a truly disruptive new rule in my world of technology marketing. I was upset. Misunderstood. Lost. According to Forrester...
read moreAbout Us
NicheMktg is a business-to-business (B2B) commercialization company based in Winnipeg, Canada. 100% dedicated to finding B2B opportunities, we have hands-on experience in the art and science of marketing to engineers, scientists, industrial and technical professionals.
