Imaginet recently worked with Dafne and NicheMktg on the design and development of a lead generation campaign.
Dafne guided us through the process of selecting the right market segment to target, and we ran a campaign around
the digital transformation in credit unions.
NicheMktg helped us identify and reach very targeted individuals in this specific niche market while demonstrating our
company expertise in the field. The innovative approach helped us align efforts across our internal departments,
beyond marketing, towards a shared goal. Thanks to this campaign we’ve been able to adjust our service offer
message to reach more customers in their move to digital transformation.
NicheMktg is a proactive and results-oriented company. We are looking forward to a long and mutually beneficial
relationship.
“As an entrepreneur in a high-tech robotic company, I can attest how delighted we have been with Dafne and NicheMktg over the past few months. She helped us conduct a primary and secondary search for a new robotized multimodal system for implementation in healthcare that includes interviews with professionals in the field and the analysis of several indices such as market size and competitors in North America. Tactile Robotics experienced a pleasant collaboration in which continuous progress report, result-oriented approach, and constructive output were three important factors considered by Dafne. The level of understanding that she currently has from the technical part of the project has been obtained through several rounds of Q&A sessions that also helped us learn how we present the product to someone outside our community. I highly recommend NicheMktg, without any reservation, to any organization. We are already negotiating with NicheMktg to sign our second project and use their services.”
Yaser Maddahi“Your seminar on marketing to a niche market was valuable and informative. It was very interesting and definitely got me thinking about different approaches to marketing depending on the target audience. Merci!”
Chantal Vielfaure“NicheMktg did a tremendous job understanding my requirements and completing the work under a very strict timeline. Dafne was extremely diligent in making sure that she understood the requirements of the job to the fullest. I will definitely use their services again when the need arises.”
Matthew Amihude“As an entrepreneur and a mentor/coach to high impact and high-velocity startups around the world I can attest to the importance of positioning, messaging, customer reach, nurturing and engagement. These are the capabilities to both startups and scaleups – and these are the very things Dafne and NicheMktg excel. I had the pleasure of working with NicheMktg this year on a growth campaign and from the very first meeting with Dafne, I was impressed with her ability to articulate, communicate, focus, as well as take charge and orchestrate the entire campaign process. Dafne’s experience was clearly apparent in her metrics and results-oriented approach, as well as her ability to work with a diverse team – a blend of executives and technologists. I recommend NicheMktg to any organization that wants to form a relationship with their customer, and more importantly, use that relationship to scale their business and see results.”
Joel Semeniuk“As ICT West was in the process of refining our value proposition, we chose to work with Dafne because of her expertise in the areas of ICT, trade shows, and international business. We were looking for the new perspective she brought to the table and truly valued her thoughtful insights. Thanks to our strategic discussions, we made decisions about specific market segments and how our offerings related to their needs.
Enhancing our positioning resulted in more interest from companies about our program. By presenting our work in a different light, we also experienced an increased support from stakeholders, board members, government and industry leaders,
Dafne has a very impressive background in global marketing for B2B organizations. I recommend her as an expert to connect with and consider for appropriate projects.”
Kay Gardiner“Dafne has taken our marketing strategy to a new level, preparing the ground for the success of our sales team. Osorno Enterprises provides a high number of services and products, with complex and multiple target markets and long to very long buying cycles. Since Dafne started working with us about 1 ½ year ago, she successfully managed to conduct market research that is actionable for the sales team, identified specific, profitable niche markets to target, and defined and implemented marketing strategies focused on increasing sales in the selected niches. Dafne not only gets the job done, but she is also great to work with. For organizations that sell solutions to very specific target markets, you need look no further than Dafne for a strategic and hands-on marketing expert.”
Irena Motnenko“NicheMktg has done a through and expeditious job in the first stage of our marketing research. Seeing as this particular application has never been researched by anyone they were still able to find the several pitfalls we will be facing when we begin Marketing to the public, and that will enable us to address those issues prior to the initial roll out and thus give us a big head start with answering our customers needs and their questions. I look forward to working with them as we continue our marketing and product roll out.”
Bruce Williams“NicheMktg turns the mystery of leads generation into a more predictable science. Dafne’s fundamental principles of market focus, customer value, fact-based decision making and relevant marketing techniques will optimize revenue growth. I highly recommend NicheMktg if you are struggling with knowing how to grow your business!”
Murray Grant“Working with Dafne Orbach from NicheMktg has been a revelation. She has the insight and proven methodology to help science and technology companies identify and connect with prospective customers. I’ve seen how NicheMktg’s strategic approach has helped companies connect with their target markets and grow sales.”
Margo Shaw“I’ve been working closely with Dafne and NichMktg for over 6 months now and I feel very thankful for our relationship. We are a growing high-tech manufacturing & engineering company that needs to have effective tools in place to allow us to best understand and communicate with our (potential) customers. NicheMktg is very strong at understanding the work of Engineers and how products and services bring value to end-users. Dafne is good at utilizing technology and software to show these types of company strengths in a way that brings leads from suitable customers (typically OEMs in our case). It has also worked to strengthened our relationships with our present customer base. She works hard to establish practices that are permanent and effective towards increasing sales and I have been appreciative of her persistence, passion, and openness to help in many areas.”
John Anderson“Dafne started working on a condensed marketing campaign for the WING smart circuit breaker panel over the period of about two months leading up to the CEDIA tradeshow. The WING product was completely unknown, so the task was to raise awareness of the product and prepare for the trade show where the product would be launched. Dafne did an excellent job in first understanding the product and its strengths and weaknesses, which allowed her to understand the specific target markets where the product could be most successful. She guided the development of the website, Facebook page, and tradeshow literature to ensure that it tied together and told the story we were looking to project to our potential customers. Dafne also conducted interviews with people who represented key demographics in our market, such as utility managers and home builders. These interviews provided us with better understanding of how the product may be viewed in the industry. Dafne also attended the trade show and helped to interact with potential customers and partner companies. Dafne did a great job in this marketing campaign; she was extremely effective in helping to create awareness of the product leading up to the CEDIA tradeshow and as a result we had a very successful product launch with strong market response.”
Darcy CookWe can help your business grow
We would love to learn about your solutions, applications and particular business challenges. We can support your company’s growth. We can help you identify and reach the exact target audience that matches your value proposition.
If your company needs support from a strategic partner that speaks your technical language, please contact us.
