Content Marketing For Best-In-Breed Technical Companies
This article on content marketing for technical companies is not the first of its kind. Yet there are still far too many technically-savvy minds and companies not embracing the power of content marketing for its use in successfully connecting and selling to technical...
Micro-segmentation Marketing: Needs-Based Segmentation for Profitable B2B Niches
You don’t need a marketing degree to understand the benefits of serving your clients by offering the solution they need. It’s one of the key principles of marketing success – the concept of market segmentation. Want to accelerate revenue growth? Then...
The Value of Uniqueness as a Competitive Advantage
Would you describe your business as a “Jack-of-all-trades”? Or “the best in breed”? Every day, business buyers go online to look for companies that can offer them a very specialized answer to their very specific challenges. If your business can offer something unique...
Targeted Lead Generation: Hоw tо Drive Attention from B2B Niche Markets
Yes, you’ve done all the research. Yes, you’ve spent time and resources on refining development. And, yes, you have a great product. Do you think the tough part of the job is behind you? How will you make your potential buyers aware that your new,...
Engineers are from Venus, Marketers are from Mars
As much as many believe (or want to believe) this statement to be truth, with an open mind and the right attitude, engineers and non-engineers can successfully work together, get results – and even get along very well. We’ve all seen this “movie”: one day, a...About Us
NicheMktg is a business-to-business (B2B) commercialization company based in Winnipeg, Canada. 100% dedicated to finding B2B opportunities, we have hands-on experience in the art and science of marketing to engineers, scientists, industrial and technical professionals.
