The Challenge of Combining B2B Niche Markets + Skeptical Audiences
Thanks to the Internet, any company, no matter its size, has access to the public arena. Small organizations and global corporations compete head-to-head. The match for winning new business reaches a new level, where borders are blurry (if any) and the “best in breed”...
B2B Lead Generation in Technical Companies: How Many “Touches” to Connect with a Qualified Lead?
How many times should a prospect hear about your company before your solution is considered? Some sources say that six to eight times is a good practice. Others suggest minimum seven. Many recommend close to 20. How to know what is best for your own business? What are...Happy Holidays from NicheMktg!
NicheMktg wishes all our customers and friends an awesome holiday season! ...
Is Commodity Pricing Killing Your Business? Find Your Global Niche.
Dropping the price can be a tricky strategy to gain clients. For any product or service, only one player in the category can be the cheapest. And specially when you compete (or want to compete) in a global market, there is always a risk that another company will come...
In our Digital Word, Trade Shows still Flourish as a Sales Environment
I am just back from CEDIA 2015 – the “future home experience”. It was truly interesting to see how networking and handshakes still prevail even in our highly technological world. As our lives incorporate more objects connected to the cloud, the Internet of...About Us
NicheMktg is a business-to-business (B2B) commercialization company based in Winnipeg, Canada. 100% dedicated to finding B2B opportunities, we have hands-on experience in the art and science of marketing to engineers, scientists, industrial and technical professionals.
