Find your Global Niche: Your Website as the New Sales Rep 24/7
When it comes to selling to engineers, scientists and other highly educated technical professionals, your corporate website can be way more than a plain window to your store: it can actually get visitors from your global niche to buy. How? Converting anonymous...
Marketing Automation Software is not Enough for Generating High Quality, B2B leads
As more companies hear about the benefits of using marketing automation software, more companies will implement it. But be aware: implementing a marketing automation software doesn’t guarantee you will generate high quality leads. The Marketing Automation Software...
CASL Legislation: Crafting the New Canadian B2B Marketer
For most marketers in the B2B sector, like me, the first reaction to the Canada’s Anti-Spam Legislation (CASL) was not a pleasant one. This was a truly disruptive new rule in my world of technology marketing. I was upset. Misunderstood. Lost. According to...
When Defining an Industry Sector is not Enough: The Art of B2B Market Segmentation
It sounds very basic, but it is not as obvious as it sounds. When planning a new B2B marketing campaign, how do you define your audience? Who do you target? Your customers? An industry? Or the leads from your last trade show? In the case of industrial and technology...
The White Elephant in the Room: “Marketing” in Industrial and Technology Companies
In general, marketing doesn’t have a very good reputation among engineers and scientists. For someone analytic, results-oriented and skeptical as an engineer or a scientist, marketing is too… fluffy. “Anybody” with common sense and certain level of...About Us
NicheMktg is a business-to-business (B2B) commercialization company based in Winnipeg, Canada. 100% dedicated to finding B2B opportunities, we have hands-on experience in the art and science of marketing to engineers, scientists, industrial and technical professionals.
