PRIVACY POLICY

Introduction

At NicheMktg, your privacy is a very valued matter to us and our staff. In order to assist you in your understanding of our handling of personal information, we make our policy easily available throughout our website.

It is our highest priority to protect the personal information of our visitors during the collection, use and disclosure process.

As an anonymous visitor you can navigate and browse most of our website at www.nichemktg.ca, however, for some premium content you may be required to provide some basic personal information. We are the sole owners of all information collected on this site and do not access any information that you do not volunteer. No other company or outside source will ever be given or rented your information for any reason including and similar to your name, company, address, telephone number and email address. The only one who may contact you in regards to Nichemktg’s services is one of our authorized personnel or partners.

Collection of Information

As part of our effort to better inform and explain our privacy policy to you, we would like to clarify what we define as Personal Information and General Information (anonymous browsing).

Any information that may be used to identify an individual including, but not limited to, a first name and last name, email address, home/postal/other physical address, telephone number, other contact information, title, birth date, gender, occupation, industry/company, interest and any other information that we may require in the process of providing a service you have requested, is called Personal Information. There are occasions when NicheMktg receives personal information from business partners and vendors. We only use such information if we know and understand that such information was collected in accordance with acceptable privacy practices, applicable laws, and is consistent with this policy.

However, if you are browsing and navigating our site anonymously, we want to make it clear that there are a few pieces of general information that we do gather. Your IP address (Internet address of your computer) is logged in an effort to give us an idea of which parts of our website you have accessed and for what length of time you remained there. This is a process that will not divulge any of your personal information. In addition, we at NicheMktg may use standard technology called “cookie” like many other commercial websites, to collect information on how you have used our site. This anonymous browsing and the process we use is what we define as General Information.

Cookies are small data files that a site or service provider will transfer to your computer’s hard drive through the web that enables the site’s or service provider’s systems to recognize your browser and to capture and remember certain information. This is a process that can only be done if you allow. This small file can contain information such as user ID (to track the pages you have used) but no other personal information unless you specifically supply this of your own accord. A cookie cannot read data off of your hard drive nor cookie files created by other websites. Traffic patterns are another use for cookies that NicheMktg participates in for the determination of the usefulness of our website information to the users as well as the effectiveness of the navigational structure in delivering said information. When registering for a whitepaper, case study, webinar, e-newsletter, other downloads or when using certain NicheMktg’s products or services, registering to attend a seminar/participate in an online survey, when asking to be included in an email/mailing/distribution list, when you submit an entry for a sweepstakes or promotions, when you submit your personal information for any other reason, NicheMktg may use a cookie in any of these matters.

In the occasion that you would prefer not to receive cookies, you can set your browser settings for cookie permissions or to block them entirely. Though it is important to take note that you may not be able to take full advantage of NicheMktg’s website if you do alter the cookie allowing settings. In some cases, it is required to accept cookies so that you may complete certain actions. While navigating anonymously, you will not need to accept cookies however there are certain domains that require a log-in username and password.

Use of Collected Information

NicheMktg uses information for several general purposes: to fulfill your requests for certain products and services, to personalize your experience on the website, to keep you up-to-date on the latest products and services announcements, company updates, special offers or other information NicheMktg thinks you’d like to hear about either from NicheMktg or from its business partners, and to better understand your needs and provide you with better services. NicheMktg may also use your information to send you, or to have business partners send you, direct marketing or email marketing information regarding NicheMktg products or services, or contact you for market research regarding NicheMktg products or services. We also include unsubscribe options at the bottom of each email for those who would not like to receiving emails.

Any identifying personal information is not sold, traded nor transferred to outside parties; though, in an attempt to better understand our visitors, we may contract third-party services. These service providers are not permitted to use the information collected on our behalf except in the assistance of improving our business. When appropriate in compliance with the law, enforcing our site policies, or to protect ours and others’ rights, property and/or safety, we may release your information. Information that is non-personally identifiable may be granted to other parties for marketing, advertising or other uses.

*Notice: Upon the collection of personal information, NicheMktg will first seek your consent before transferring said information except under the limited conditions described in the topic of “Information Sharing and Disclosure” below. Upon receiving your permission, NicheMktg may transfer your information across the borders and from your country and jurisdiction to other countries and jurisdictions around the world. The “Opt-Out” option is always available to all our visitors in regards to receiving direct marketing or marketing research information.

NicheMktg will offer the “opt-In” option due to the circumstances, in which you must click the box to give consent for the sharing of your information. Once that is done, NicheMktg assumes you have given your consent to collect and use your information in accordance with this policy until you take affirmative action to indicate that you do not consent or you take an action to “opt-out”.

In the case of a court order, subpoena or government investigation, we may have to provide personal information and we may do so without notifying you. NicheMktg also reserves the right to report any activity that, in good faith, has reason to believe is unlawful to law enforcement authorities without notifying the offender.

Information Sharing and Disclosure

No personal information is shared outside NicheMktg without your permission except under the following circumstances:

• When NicheMktg has your consent to share the information;
• When the products or services you have requested require sharing your information; or
• When NicheMktg needs to send the information to another company in order to provide a product or service on the behalf of NicheMktg (the company is only provided with enough information to sufficiently provide the service or product and does not have consent to use the information for any other purpose).

NicheMktg will also disclose your personal information if required to do so by law, to enforce our Terms of Use, or in urgent circumstances, to protect personal safety, the public or NicheMktg’s website.

Security

NicheMktg uses technical and organizational security measures to protect the data we have under our control against accidental or intentional manipulation, loss, destruction or against access by unauthorized persons. Our security procedures are continually enhanced as new technology becomes available. NicheMktg stores data in controlled servers with limited access and with security procedures that we believe are appropriate and sufficient in keeping all information confidential. Using physical, electronic, and managerial procedures, we ensure the security of your information. Industry-standard SSL-encryption is used to enhance the transmission of data at NicheMktg but we urge you to take whatever precautions you can to protect your personal data while sending us information on the Internet. Be sure to change your passwords regularly and use a combination of letters and numbers as well as a secure browser.

Children and Privacy

NicheMktg does not target nor intends to target children under the age of 13. We do not knowingly solicit personal information from children under this age nor send them requests for personal information.

Third-Party Sites

Within our website there may be links to other sites, however, NicheMktg does not share your personal information with these sites and is not responsible for their privacy practices. In fact, we encourage you to research their privacy policies if you are going to be visiting their sites. Some of the links to other websites may be co-branded with the NicheMktg logo but we are not responsible for their privacy rights either. Though we choose our business partners carefully, we encourage you to read their privacy policies.

Changes to This Policy

NicheMktg will amend this policy from time to time. If NicheMktg makes any substantial changes in the way it uses your personal information, NicheMktg will make that information available by posting a notice on this site.

Questions or Account Review/Deletion

At any point in time you may request to have your NicheMktg account reviewed, corrected or deleted. Furthermore, any questions or concerns can be met by simply sending your request by email to, info@nichemktg.ca

If there are any questions regarding this privacy policy you may also contact us using the information below:

NicheMktg

147 Avril Lane

Winnipeg, Manitoba, R3R 3C8

CANADA

Phone: +1 (204) 232-0835
Last updated: August 3rd, 2015