Niche B2B Marketing: Increasing Revenue with Outsourced Lead Management
When it comes to increasing profits, companies that market niche business-to-business (B2B) products can get creative with finding соѕt-сuttіng strategies. Many companies rеduсе еxреnѕеѕ by eliminating рrосеѕѕеѕ, соnѕоlіdаtіng vеndоrѕ or, in a wоrѕt-саѕе scenario,...
Buying Lists for B2B Lead Generation in Niche Markets: Why your Company should Shy Away
Buying lists as a source for prospecting, either for cold calling or emailing – is a business-to-business (B2B) lead generation practice that is still in place in today’s corporate world. Why do companies buy lists? Because (1) it is an easy way to access a...
In our Digital Word, Trade Shows still Flourish as a Sales Environment
I am just back from CEDIA 2015 – the “future home experience”. It was truly interesting to see how networking and handshakes still prevail even in our highly technological world. As our lives incorporate more objects connected to the cloud, the Internet of...
CASL Legislation: Crafting the New Canadian B2B Marketer
For most marketers in the B2B sector, like me, the first reaction to the Canada’s Anti-Spam Legislation (CASL) was not a pleasant one. This was a truly disruptive new rule in my world of technology marketing. I was upset. Misunderstood. Lost. According to...About Us
NicheMktg is a business-to-business (B2B) commercialization company based in Winnipeg, Canada. 100% dedicated to finding B2B opportunities, we have hands-on experience in the art and science of marketing to engineers, scientists, industrial and technical professionals.
