Offline B2B Marketing is Alive… and Kicking
Love it or hate it: Marketing can make or break a business. We live in times full of SEO, webinars, blogs, social media, podcasts, videos, ads… the list is tremendously long. Many digital tools become affordable alternatives to traditional, offline marketing....
Boost Your Presence at the Next Industrial Trade Show
So the show is booked, booth and collateral are packed, and reps/hotel rooms/flights are confirmed. All set to go, right? Well… that only depends on the goals you set for the show. When well planned, industrial trade shows are a fabulous marketing tool that:...
The White Elephant in the Room: “Marketing” in Industrial and Technology Companies
In general, marketing doesn’t have a very good reputation among engineers and scientists. For someone analytic, results-oriented and skeptical as an engineer or a scientist, marketing is too… fluffy. “Anybody” with common sense and certain level of...About Us
NicheMktg is a business-to-business (B2B) commercialization company based in Winnipeg, Canada. 100% dedicated to finding B2B opportunities, we have hands-on experience in the art and science of marketing to engineers, scientists, industrial and technical professionals.
