Offline B2B Marketing is Alive… and Kicking
Love it or hate it: Marketing can make or break a business. We live in times full of SEO, webinars, blogs, social media, podcasts, videos, ads… the list is tremendously long. Many digital tools become affordable alternatives to traditional, offline marketing....
CASL Legislation: Crafting the New Canadian B2B Marketer
For most marketers in the B2B sector, like me, the first reaction to the Canada’s Anti-Spam Legislation (CASL) was not a pleasant one. This was a truly disruptive new rule in my world of technology marketing. I was upset. Misunderstood. Lost. According to...
When Defining an Industry Sector is not Enough: The Art of B2B Market Segmentation
It sounds very basic, but it is not as obvious as it sounds. When planning a new B2B marketing campaign, how do you define your audience? Who do you target? Your customers? An industry? Or the leads from your last trade show? In the case of industrial and technology...About Us
NicheMktg is a business-to-business (B2B) commercialization company based in Winnipeg, Canada. 100% dedicated to finding B2B opportunities, we have hands-on experience in the art and science of marketing to engineers, scientists, industrial and technical professionals.
