A consultant may be skilled at what he/she does and perfectly grasp the fundamentals of business-to-business (B2B) and business-to-consumer (B2C) marketing through personal experience. But when it comes to segmentation, there is fine print worth considering. Both B2B...
Love it or hate it: Marketing can make or break a business. We live in times full of SEO, webinars, blogs, social media, podcasts, videos, ads… the list is tremendously long. Many digital tools become affordable alternatives to traditional, offline marketing....
As much as many believe (or want to believe) this statement to be truth, with an open mind and the right attitude, engineers and non-engineers can successfully work together, get results – and even get along very well. We’ve all seen this “movie”: one day, a...
When it comes to increasing profits, companies that market niche business-to-business (B2B) products can get creative with finding соѕt-сuttіng strategies. Many companies rеduсе еxреnѕеѕ by eliminating рrосеѕѕеѕ, соnѕоlіdаtіng vеndоrѕ or, in a wоrѕt-саѕе scenario,...
About Us
NicheMktg is a business-to-business (B2B) commercialization company based in Winnipeg, Canada. 100% dedicated to finding B2B opportunities, we have hands-on experience in the art and science of marketing to engineers, scientists, industrial and technical professionals.
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