When Defining an Industry Sector is not Enough: The Art of B2B Market Segmentation
It sounds very basic, but it is not as obvious as it sounds. When planning a new B2B marketing campaign, how do you define your audience? Who do you target? Your customers? An industry? Or the leads from your last trade show? In the case of industrial and technology...
The White Elephant in the Room: “Marketing” in Industrial and Technology Companies
In general, marketing doesn’t have a very good reputation among engineers and scientists. For someone analytic, results-oriented and skeptical as an engineer or a scientist, marketing is too… fluffy. “Anybody” with common sense and certain level of...About Us
NicheMktg is a business-to-business (B2B) commercialization company based in Winnipeg, Canada. 100% dedicated to finding B2B opportunities, we have hands-on experience in the art and science of marketing to engineers, scientists, industrial and technical professionals.
