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The Value of Uniqueness as a Competitive Advantage

The Value of Uniqueness as a Competitive Advantage

Would you describe your business as a “Jack-of-all-trades”? Or “the best in breed”? Every day, business buyers go online to look for companies that can offer them a very specialized answer to their very specific challenges. If your business can offer something unique...
Engineers are from Venus, Marketers are from Mars

Engineers are from Venus, Marketers are from Mars

As much as many believe (or want to believe) this statement to be truth, with an open mind and the right attitude, engineers and non-engineers can successfully work together, get results – and even get along very well.   We’ve all seen this “movie”: one...
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